In this era, the Role of Technology in marketing is undeniable. Everybody knows the power of Marketing. But last few years ever since Jio brought the revolution in the internet technology everything seems at our fingertips. So in the marketing industry as well. Aimed this Pandemic people are losing their jobs. A single thought that rolls in their minds are to start a business. To grow their business, to take their business to the maximum peers they've started depending upon Digital Marketing. We know very well, Digital and Marketing go hand in hand in this era. Every single business owner wants the maximum profit out of their business. So they started learning how to do Digital Marketing. To be a master in this field one has to learn a couple of things such as SEO, SEM, PPC, Social Media Marketing, and so on.
Standing at 2021, you will find very few people, marketing their business in a conventional system, such as printing posters, giving ads in newspapers. Digital Marketing has become a mainstream medium for marketing.
3 Technologies that have changed the Marketing scenario.
Audio technology: This idea has been taken from our very own conventional system of business. Even If you walk around at the local market, you see most customers go to the shopkeeper who shouts a lot to sell his or her goods! Isn't it?
Now the question is why? Voice attracts the most. So modern marketing developers have started to work with this phenomenal strategy to engage all virtual customers.
Now here Voice is playing a vital role in marketing. Every time we visit an online website or social media we see people are telling their stories through audio or video. In both mediums, voice plays a pivotal role to attract a customer.
To make the customer's experience smoother they add a voice search option as well so that one doesn't have to spend too much time to search goods.
So, indeed audio has become an essential part of digital marketing.
Digital poster and video marketing: the biggest revolution has been brought by these two ideas.
Digital Poster: Now to promote your business you've to showcase your offers and to do that digital poster is one of the easiest and most effective ways. To run a sale or to cherish your customer's experience you always go for a poster. Don't you? Even to wish on occasions every business needs digital cards.
Video Marketing: Coming to the next technology that is booming in the last few years is video marketing. Now instead of showing inanimate posters or images, people are more interested to showcase their goods and business through videos. Every single time we scroll social medial, respective Media doesn't forget to show us advertisements. Business owners pay to these platforms to show their advertisement on it.
The list of technology does not end here, there are so many such as Mobile Marketing, WhatsApp Marketing, Affiliate marketing, and so on.
Conclusion:
Eventually, the role of technology in marketing is something which is has established an irreplaceable place in today's world. It has some pro and cons but most of the thing one obviously get out of it is benefits.
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